With more than 8 years of experience getting websites ranked all around the world for various keyterms and niches. Taking SEO in Cape Town and South Africa to a whole new level. Not only do i specialize in SEO, I am well versed in SEM, PPC, Social Media Campaigns as well as Website Design.
Search Engine Optimization is process of affecting the visibility of a website in Organic Search Results
Search engines have results based on an algorithm. The algorithm dicates how your website shows up in search results.
Search Engine Marketing is an unbrella term that describes methods you can use to make your website found on Search Engines.
SEM is often classified within the space of Social Media, Paid Advertising and PR distribution.
Pay Per Click Advertising is a form of advertising which you pay per click on your advertisment through search engines.
PPC is not limited to search engines and many people sign up or offer PPC deals in order to generate deals and leads.
Search Engines use various signals in order to guage a websites importance non is as important as a link from another website to yours.
See a Link as a vouch from one website to yours which indicates that your website has worth and is important.